Cove Data Protection
7.7/10
MSP Compared score
- Starting price
- Custom quote
- Reviews
- 4.5/5 (~150 G2 reviews)
- Free trial
- 30 days
- Deployment
- Cloud
- Best for
- MSPs wanting cloud-first backup without appliances
Best Backup Software (Endpoint/Server) · 2026
Cove Data Protection vs 
MSP360 Cove Data Protection vs MSP360: on our data-weighted scoring, MSP360 edges ahead (7.8 vs 7.7/10). Cove Data Protection starts at Custom quote and is best for MSPs wanting cloud-first backup without appliances; MSP360 starts at Custom quote and is best for MSPs wanting flexible backup to their own cloud storage. Choose MSP360 for the stronger overall track record; consider Cove Data Protection if its pricing model or fit matches your environment better. Side-by-side table below.
Affiliate disclosure: Some links may be affiliate or partner links. If you sign up through one, we may earn a commission at no extra cost to you. This never changes our scores or rankings. Learn more.
MSP360
7.8/10
MSP Compared score
- Starting price
- Custom quote
- Reviews
- 4.6/5 (~200 G2 reviews)
- Free trial
- 15 days
- Deployment
- Cloud + on-prem
- Best for
- MSPs wanting flexible backup to their own cloud storage
Strengths at a glance
Six criteria, each scored 0–10 on the same scale from real review data, public pricing and feature coverage. See our methodology →
| Criterion | Cove Data Protection | MSP360 |
|---|---|---|
| Editorial | 7.7 | 7.8 |
| User reviews | 9.0 | 9.2 |
| Adoption | 5.8 | 6.1 |
| Affordability | 5.0 | 5.0 |
| Feature breadth | 5.0 | 5.0 |
| Ease of trial | 6.0 | 6.0 |
Cove Data Protection vs MSP360: head-to-head
| Cove Data Protection | MSP360 | |
|---|---|---|
| Starting price | Custom quote | Custom quote |
| Pricing model | per device | per workload |
| Free trial / tier | 30 days | 15 days |
| Best for | MSPs wanting cloud-first backup without appliances | MSPs wanting flexible backup to their own cloud storage |
| Deployment | Cloud | Cloud + on-prem |
| G2 rating | 4.5/5 (150) | 4.6/5 (200) |
| Capterra rating | — | — |
| Our score | 7.7 | 7.8 |
Choose Cove Data Protection if…
You need msps wanting cloud-first backup without appliances.
✓ Pros
- No appliance needed
- Storage included
- Efficient incrementals
✕ Cons
- Quote pricing
- Cloud-first model not for all
- Large restores depend on bandwidth
Choose MSP360 if…
You need msps wanting flexible backup to their own cloud storage.
✓ Pros
- Storage-agnostic (control costs)
- Flexible licensing
- MSP-friendly
✕ Cons
- You manage storage
- Fewer turnkey DR features
- Support tiered
In depth
Pricing: MSP360 vs Cove Data Protection
MSP360 bills on a per workload model from Custom quote (15 days trial), while Cove Data Protection uses a per device model from Custom quote (30 days trial). Because the models differ, the cheaper option flips depending on your fleet size — model both at your seat/endpoint count.
Features & deployment
MSP360 ships 5 headline capabilities (Backup to AWS/Wasabi/B2/etc, Image + file backup, M365/Workspace backup, Central management) and deploys Cloud + on-prem. Cove Data Protection ships 5 (Cloud-first backup, M365 backup, Standby image recovery, TrueDelta dedup), deploying Cloud.
Ratings & verdict
MSP360 holds 4.6/5 (~200 G2 reviews); Cove Data Protection holds 4.5/5 (~150 G2 reviews). On our data-weighted score, MSP360 edges ahead (7.8 vs 7.7/10). Pick Cove Data Protection instead when msps wanting cloud-first backup without appliances. See MSP360 alternatives or Cove Data Protection alternatives.
Frequently asked questions
- Cove Data Protection vs MSP360: which is better?
- Cove Data Protection vs MSP360: on our data-weighted scoring, MSP360 edges ahead (7.8 vs 7.7/10). Cove Data Protection starts at Custom quote and is best for MSPs wanting cloud-first backup without appliances; MSP360 starts at Custom quote and is best for MSPs wanting flexible backup to their own cloud storage.
- Is Cove Data Protection cheaper than MSP360?
- Cove Data Protection starts at Custom quote and MSP360 starts at Custom quote (see the pricing rows for models and limits).
Data as of September 17, 2026. Sources: n-able.com, msp360.com. Figures are pulled from public vendor and security data and refreshed automatically.