Bitdefender GravityZone Data-backed Assessment (2026)
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- Starting price
- Custom quote
- Free trial
- 30 days
- Deployment
- Cloud + on-prem
- Best for
- SMBs and MSPs wanting strong protection at a fair price
Our verdict
Bitdefender GravityZone earns 8.1/10 in our review, weighted from 4.6/5 (~400 G2 reviews) and its feature/pricing profile. Best for SMBs and MSPs wanting strong protection at a fair price. Starting price: Custom quote.
Backed by 4.6★ · 400 reviews on G2.
Pros & cons
✓ Pros
- Excellent independent AV test scores
- Affordable
- Good MSP program
✕ Cons
- EDR is a higher tier
- Console can feel dense
- Per-device tiers
Key features
- Top-rated AV engine
- EDR/XDR options
- Risk analytics
- Patch + full-disk encryption add-ons
- MSP monthly billing
What users say
“I love how functional Bitdefender is, how it will run on client devices with minimal impact or disruption to the client and also how easy it is to deploy and manage endpoints from a centralised portal.”
“For a small business owner who cannot afford a dedicated IT support, the time requirements to manage GZ to simply install a lot of the software desired for the business cost much more in my time than whatever discount savings I may have obtained.”
“GravityZone requires a certain level of system resources and may not be suitable for older or less powerful systems, which could impact system performance and user experience.”
How Bitdefender GravityZone compares
| Bitdefender GravityZone | SentinelOne Singularity | CrowdStrike Falcon | |
|---|---|---|---|
| Starting price | Custom quote | $69.99/endpoint/yr | $59.99/device/yr |
| Pricing model | per device | per endpoint | per endpoint |
| Free trial / tier | 30 days | Free trial | 15 days |
| Best for | SMBs and MSPs wanting strong protection at a fair price | Teams wanting autonomous AI-driven EDR/XDR | Organizations wanting best-in-class cloud-native EDR + threat intel |
| Deployment | Cloud + on-prem | Cloud | Cloud |
| G2 rating | 4.6/5 (400) | 4.7/5 (2000) | 4.7/5 (290) |
| Capterra rating | — | — | — |
| Our score | 8.1 | 8.4 | 8.3 |
Affiliate disclosure: Some links may be affiliate or partner links. If you sign up through one, we may earn a commission at no extra cost to you. This never changes our scores or rankings. Learn more.
Full review
Bitdefender GravityZone Review
Our Score: 8.1/10 · G2: 4.6/5 (400 reviews)
Bitdefender GravityZone is one of the few endpoint platforms where the marketing hype (“top-rated AV”) is actually backed by consistent independent lab results. If you’re an SMB or MSP hunting for serious protection without enterprise pricing, this is a genuinely easy shortlist candidate.
Who It’s For
Best for: SMBs and MSPs wanting strong protection at a fair price.
That framing is accurate. The MSP program (monthly billing) and the value-per-device positioning make this a natural fit for lean teams that still want top-tier detection.
Pricing
| Tier | Price | Billing | Notes |
|---|---|---|---|
| Business Security | Not disclosed | Annual (per device/yr) | From ~$77/yr for 3 devices |
| Business Security Premium | Not disclosed | Annual (per device/yr) | Adds EDR |
- Model: per-device
- Free trial: 30 days
- Free tier: None
- Pricing as of 2026-06 — official page
The published price points are frustratingly vague (mostly “contact us” / bundle-based), but the ~$77/yr entry hint suggests real affordability. The catch: EDR lives in the Premium tier, so the sticker price you see isn’t what a security-conscious buyer will actually pay.
Features
| Feature | Notes |
|---|---|
| Top-rated AV engine | The core strength |
| EDR/XDR options | Higher tiers only |
| Risk analytics | Proactive posture visibility |
| Patch + full-disk encryption | Add-ons |
| MSP monthly billing | Strong for service providers |
The Trade-offs
Pros
- Excellent, consistent independent AV test scores — this is the headline
- Affordable relative to the detection quality you get
- Solid MSP program
Cons
- EDR is gated behind a higher tier — budget for Premium if you want detection and response
- The console can feel dense; expect a learning curve
- Per-device tiers can get awkward to model as you scale device counts
Verdict
GravityZone earns its 8.1. The AV engine is legitimately best-in-class, the MSP economics are attractive, and the trial gives you a real month to validate. Two things keep it from a higher score: the console density and the fact that EDR/XDR sit in upper tiers, meaning the “affordable” story softens once you buy the capabilities most teams actually need in 2026.
Bottom line: If protection quality per dollar is your priority — especially as an MSP — trial it. Just price out the Premium tier from day one, not the entry SKU.
Note: exact tier pricing was not disclosed in the source data; confirm current numbers directly with Bitdefender.
Frequently asked questions
- Is Bitdefender GravityZone worth it?
- Bitdefender GravityZone earns 8.1/10 in our review, weighted from 4.6/5 (~400 G2 reviews) and its feature/pricing profile. Best for SMBs and MSPs wanting strong protection at a fair price. Starting price: Custom quote.
- What does Bitdefender GravityZone cost?
- From Custom quote — see the pricing page.
Based on aggregated third-party ratings (4.6/5 (~400 G2 reviews)) and Bitdefender GravityZone's published feature and pricing data. This page does not claim firsthand product use. See how we test.