Bitdefender GravityZone
8.1/10
MSP Compared score
- Starting price
- Custom quote
- Reviews
- 4.6/5 (~400 G2 reviews)
- Free trial
- 30 days
- Deployment
- Cloud + on-prem
- Best for
- SMBs and MSPs wanting strong protection at a fair price
Best Endpoint Security & EDR Software · 2026
Bitdefender GravityZone vs 
Malwarebytes ThreatDown Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.1 vs 7.8/10). Bitdefender GravityZone starts at Custom quote and is best for SMBs and MSPs wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for SMBs/MSPs wanting simple, effective EDR with optional MDR. Choose Bitdefender GravityZone for the stronger overall track record; consider Malwarebytes ThreatDown if its pricing model or fit matches your environment better. Side-by-side table below.
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Malwarebytes ThreatDown
7.8/10
MSP Compared score
- Starting price
- $69/endpoint/yr
- Reviews
- 4.6/5 (~900 G2 reviews)
- Free trial
- Free trial
- Deployment
- Cloud
- Best for
- SMBs/MSPs wanting simple, effective EDR with optional MDR
Strengths at a glance
Six criteria, each scored 0–10 on the same scale from real review data, public pricing and feature coverage. See our methodology →
| Criterion | Bitdefender GravityZone | Malwarebytes ThreatDown |
|---|---|---|
| Editorial | 8.1 | 7.8 |
| User reviews | 9.2 | 9.2 |
| Adoption | 6.9 | 7.8 |
| Affordability | 5.0 | 2.1 |
| Feature breadth | 5.0 | 5.0 |
| Ease of trial | 6.0 | 6.0 |
Bitdefender GravityZone vs Malwarebytes ThreatDown: head-to-head
| Bitdefender GravityZone | Malwarebytes ThreatDown | |
|---|---|---|
| Starting price | Custom quote | $69/endpoint/yr |
| Pricing model | per device | per endpoint |
| Free trial / tier | 30 days | Free trial |
| Best for | SMBs and MSPs wanting strong protection at a fair price | SMBs/MSPs wanting simple, effective EDR with optional MDR |
| Deployment | Cloud + on-prem | Cloud |
| G2 rating | 4.6/5 (400) | 4.6/5 (900) |
| Capterra rating | — | — |
| Our score | 8.1 | 7.8 |
Choose Bitdefender GravityZone if…
You need smbs and msps wanting strong protection at a fair price.
✓ Pros
- Excellent independent AV test scores
- Affordable
- Good MSP program
✕ Cons
- EDR is a higher tier
- Console can feel dense
- Per-device tiers
Choose Malwarebytes ThreatDown if…
You need smbs/msps wanting simple, effective edr with optional mdr.
✓ Pros
- Easy to deploy and use
- Great remediation heritage
- Transparent entry price
✕ Cons
- Advanced features need higher tiers
- Reporting basic
- Newer to EDR
In depth
Pricing
| Aspect | Bitdefender GravityZone | Malwarebytes ThreatDown |
|---|---|---|
| Model | Per-device | Per-endpoint |
| Entry Price | ~$77/yr (3 devices) | $69/yr |
| Free Tier | No | No |
| Free Trial | 30 days | Yes |
| Billing | Annual | Annual |
| EDR Availability | Premium tier (separate) | Advanced+ tiers |
Malwarebytes undercuts Bitdefender on transparent pricing with a published $69/endpoint floor, though both require higher tiers to unlock EDR capabilities. Bitdefender’s MSP monthly billing option adds flexibility for managed service providers.
Features & Deployment
Bitdefender GravityZone deploys hybrid (cloud + on-prem) and emphasizes breadth: top-tier AV engine, EDR/XDR options, risk analytics, and add-on patch management plus full-disk encryption. Console depth serves MSPs but can overwhelm smaller teams.
Malwarebytes ThreatDown takes a cloud-only, streamlined approach with strong remediation heritage, ransomware rollback, and optional MDR. The simple console trades advanced features for accessibility. DNS filtering is an add-on.
Winner by use case: Bitdefender for feature parity; Malwarebytes for simplicity.
Ratings & Verdict
| Metric | Bitdefender | Malwarebytes |
|---|---|---|
| G2 Score | 4.6/5 (400 reviews) | 4.6/5 (900 reviews) |
| Our Score | 8.1 | 7.8 |
Both earn identical G2 ratings, but Malwarebytes’ larger review base suggests broader market adoption among SMBs. Bitdefender’s slight edge in our scoring reflects superior independent AV test results and mature EDR integration.
Choose Bitdefender if you need enterprise-grade detection, risk analytics, and encryption—and don’t mind per-device licensing complexity. Choose Malwarebytes if you want fast deployment, transparent entry pricing, and straightforward EDR without console bloat. For MSPs, Bitdefender’s monthly billing and risk dashboards justify the extra complexity; for smaller teams, ThreatDown’s simplicity wins.
Frequently asked questions
- Bitdefender GravityZone vs Malwarebytes ThreatDown: which is better?
- Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.1 vs 7.8/10). Bitdefender GravityZone starts at Custom quote and is best for SMBs and MSPs wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for SMBs/MSPs wanting simple, effective EDR with optional MDR.
- Is Bitdefender GravityZone cheaper than Malwarebytes ThreatDown?
- Bitdefender GravityZone starts at Custom quote and Malwarebytes ThreatDown starts at $69/endpoint/yr (see the pricing rows for models and limits).
Data as of September 17, 2026. Sources: bitdefender.com, threatdown.com. Figures are pulled from public vendor and security data and refreshed automatically.