Bitdefender GravityZone
8.6/10
MSP Compared score
- Starting price
- Custom quote
- Reviews
- 4.6/5 (~400 G2 reviews)
- Free trial
- 30 days
- Deployment
- Cloud + on-prem
- Best for
- SMBs and MSPs wanting strong protection at a fair price
Best Endpoint Security & EDR Software · 2026
Bitdefender GravityZone vs 
Malwarebytes ThreatDown Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.1 vs 7.8/10). Bitdefender GravityZone starts at Custom quote and is best for smbs and msps wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for smbs/msps wanting simple, effective edr with optional mdr. Choose Bitdefender GravityZone for the stronger overall track record; consider Malwarebytes ThreatDown if its pricing model or fit matches your environment better. Side-by-side table below.
Malwarebytes ThreatDown
8.1/10
MSP Compared score
- Starting price
- $69/endpoint/yr
- Reviews
- 4.6/5 (~900 G2 reviews)
- Free trial
- Free trial
- Deployment
- Cloud
- Best for
- SMBs/MSPs wanting simple, effective EDR with optional MDR
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Strengths at a glance
Six criteria, each scored 0–10 on the same scale from real review data, public pricing and feature coverage. See our methodology →
| Criterion | Bitdefender GravityZone | Malwarebytes ThreatDown |
|---|---|---|
| Editorial | 8.1 | 7.8 |
| User reviews | 9.2 | 9.2 |
| Adoption | 6.9 | 7.8 |
| Affordability | 5.0 | 1.9 |
| Feature breadth | 5.0 | 5.0 |
| Ease of trial | 6.0 | 6.0 |
Bitdefender GravityZone vs Malwarebytes ThreatDown: head-to-head
| Bitdefender GravityZone | Malwarebytes ThreatDown | |
|---|---|---|
| Starting price | Custom quote | $69/endpoint/yr |
| Pricing model | per device | per endpoint |
| Free trial / tier | 30 days | Free trial |
| Best for | SMBs and MSPs wanting strong protection at a fair price | SMBs/MSPs wanting simple, effective EDR with optional MDR |
| Deployment | Cloud + on-prem | Cloud |
| G2 rating | 4.6/5 (400) | 4.6/5 (900) |
| Capterra rating | — | — |
| Our score | 8.1 | 7.8 |
Choose Bitdefender GravityZone if…
You need smbs and msps wanting strong protection at a fair price.
Pros
- Excellent independent AV test scores
- Affordable
- Good MSP program
Cons
- EDR is a higher tier
- Console can feel dense
- Per-device tiers
Choose Malwarebytes ThreatDown if…
You need smbs/msps wanting simple, effective edr with optional mdr.
Pros
- Easy to deploy and use
- Great remediation heritage
- Transparent entry price
Cons
- Advanced features need higher tiers
- Reporting basic
- Newer to EDR
In depth
Pricing: Bitdefender GravityZone vs Malwarebytes ThreatDown
Bitdefender GravityZone bills on a per device model from Custom quote (30 days trial), while Malwarebytes ThreatDown uses a per endpoint model from $69/endpoint/yr (yes trial). Because the models differ, the cheaper option flips depending on your fleet size — model both at your seat/endpoint count.
Features & deployment
Bitdefender GravityZone ships 5 headline capabilities (Top-rated AV engine, EDR/XDR options, Risk analytics, Patch + full-disk encryption add-ons) and deploys Cloud + on-prem. Malwarebytes ThreatDown ships 5 (Strong remediation engine, EDR + ransomware rollback, Simple console, Optional MDR), deploying Cloud.
Ratings & verdict
Bitdefender GravityZone holds 4.6/5 (~400 G2 reviews); Malwarebytes ThreatDown holds 4.6/5 (~900 G2 reviews). On our data-weighted score, Bitdefender GravityZone edges ahead (8.1 vs 7.8/10). Pick Malwarebytes ThreatDown instead when smbs/msps wanting simple, effective edr with optional mdr. See Bitdefender GravityZone alternatives or Malwarebytes ThreatDown alternatives.
Frequently asked questions
- Bitdefender GravityZone vs Malwarebytes ThreatDown: which is better?
- Bitdefender GravityZone vs Malwarebytes ThreatDown: on our data-weighted scoring, Bitdefender GravityZone edges ahead (8.1 vs 7.8/10). Bitdefender GravityZone starts at Custom quote and is best for smbs and msps wanting strong protection at a fair price; Malwarebytes ThreatDown starts at $69/endpoint/yr and is best for smbs/msps wanting simple, effective edr with optional mdr.
- Is Bitdefender GravityZone cheaper than Malwarebytes ThreatDown?
- Bitdefender GravityZone starts at Custom quote and Malwarebytes ThreatDown starts at $69/endpoint/yr (see the pricing rows for models and limits).
Data as of June 16, 2026. Sources: bitdefender.com, threatdown.com. Figures are pulled from public vendor and security data and refreshed automatically.