KnowBe4 Review (2026)
- Starting price
- Custom quote
- Free trial
- Free trial
- Deployment
- Cloud
- Best for
- Orgs wanting the largest phishing-simulation + training library
Verdict: 8.0/10
KnowBe4 earns 8.0/10 in our review, weighted from 4.6/5 (~1k G2 reviews) and its feature/pricing profile. Best for orgs wanting the largest phishing-simulation + training library. Starting price: Custom quote.
Based on aggregated third-party ratings (4.6/5 (~1k G2 reviews)) and KnowBe4's published feature and pricing data. Hands-on testing notes are added as we trial each tool — see how we test.
Pros
- Largest content library
- Mature platform
- Strong reporting
Cons
- Quote pricing
- Can be pricey
- UI dense
Features
- Phishing simulation
- Training library
- Risk scoring
- Compliance modules
- Reporting
How it compares
| KnowBe4 | Proofpoint Security Awareness | Hoxhunt | |
|---|---|---|---|
| Starting price | Custom quote | Custom quote | Custom quote |
| Pricing model | per user | quote | quote |
| Free trial / tier | Free trial | Free trial | Free trial |
| Best for | Orgs wanting the largest phishing-simulation + training library | Organizations already on Proofpoint email security wanting integrated awareness training | Enterprises focused on measurable behavior change via adaptive, gamified training |
| Deployment | Cloud | Cloud | Cloud |
| G2 rating | 4.6/5 (1000) | 4.5/5 (320) | 4.8/5 (3700) |
| Capterra rating | — | — | — |
| Our score | 8.0 | 7.7 | 8.3 |
Affiliate link: KnowBe4 may pay us a commission if you sign up through this link. It never affects our data-driven ranking.
Full review
KnowBe4 review — 8.0/10
KnowBe4 is a security awareness tool we score on verified pricing, ratings and features. Our score weights 4.6/5 (~1k G2 reviews) against feature breadth and pricing value.
Core features
- Phishing simulation
- Training library
- Risk scoring
- Compliance modules
- Reporting
Pricing value
KnowBe4 starts at Custom quote on a per user model after a free trial. See the full pricing breakdown.
Pros & cons
Pros: Largest content library; Mature platform; Strong reporting.
Cons: Quote pricing; Can be pricey; UI dense.
Who should buy KnowBe4
Best for orgs wanting the largest phishing-simulation + training library. If that is not you, weigh the alternatives.
Frequently asked questions
- Is KnowBe4 worth it?
- KnowBe4 earns 8.0/10 in our review, weighted from 4.6/5 (~1k G2 reviews) and its feature/pricing profile. Best for orgs wanting the largest phishing-simulation + training library. Starting price: Custom quote.
- What does KnowBe4 cost?
- From Custom quote — see the pricing page.