KnowBe4

KnowBe4

4.6 (1000) · G2 8.0/10
From Custom quote
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Starting price
Custom quote
Free trial
Free trial
Deployment
Cloud
Best for
Orgs wanting the largest phishing-simulation + training library

KnowBe4 is a security awareness tool. It starts at Custom quote and holds 4.6/5 (~1k G2 reviews). It is best for orgs wanting the largest phishing-simulation + training library. Below: pricing, our verdict, top alternatives, and head-to-head comparisons.

How KnowBe4 scores

Six criteria, each 0–10 on the same scale from review data, public pricing and feature coverage. Methodology →

Editorial 8.0
User reviews 9.2
Adoption 7.9
Affordability 5.0
Feature breadth 5.0
Ease of trial 6.0

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Affiliate link: KnowBe4 may pay us a commission if you sign up through this link. It never affects our data-driven ranking.

KnowBe4 vs the field

How KnowBe4 compares to leading alternatives
KnowBe4Proofpoint Security AwarenessHoxhunt
Starting price Custom quote Custom quote Custom quote
Pricing model per user quote quote
Free trial / tier Free trial Free trial Free trial
Best for Orgs wanting the largest phishing-simulation + training library Organizations already on Proofpoint email security wanting integrated awareness training Enterprises focused on measurable behavior change via adaptive, gamified training
Deployment Cloud Cloud Cloud
G2 rating 4.6/5 (1000) 4.5/5 (320) 4.8/5 (3700)
Capterra rating
Our score 8.0 7.7 8.3

Pros

  • Largest content library
  • Mature platform
  • Strong reporting

Cons

  • Quote pricing
  • Can be pricey
  • UI dense

Key KnowBe4 features

  • Phishing simulation
  • Training library
  • Risk scoring
  • Compliance modules
  • Reporting

KnowBe4 integrations

Notable native integrations and connectors KnowBe4 supports.

  • Microsoft 365
  • Microsoft Entra ID
  • Okta
  • Active Directory
  • Google Workspace
  • Slack
  • Microsoft Teams
  • Splunk

What users say about KnowBe4

Representative quotes from public reviews, selected for balance.

Everything can be managed by groups. KnowBe4 takes care of all the behind-the-scenes for you which frees up your time to work with [other] issues and not constantly monitoring your educational awareness training application.
Gartner Peer Insights
I'm the one running our company's training program, and it's got a ton of content. Some of it can feel a bit dry or not super useful, but if you dig in, there's actually a lot of cool and helpful stuff to find.
Program administrator — Trustpilot
Courses are boring and useless, teaching you about things so obvious that you regret doing the course out of your paid time.
End user — Trustpilot

KnowBe4 at a glance

KnowBe4 is a security awareness tool. It starts at Custom quote and holds 4.6/5 (~1k G2 reviews). It is best for orgs wanting the largest phishing-simulation + training library. Below: pricing, our verdict, top alternatives, and head-to-head comparisons.

More on KnowBe4

KnowBe4 is a security awareness platform deploying Cloud. It is built for orgs wanting the largest phishing-simulation + training library. It holds 4.6/5 (~1k G2 reviews) and starts at Custom quote on a per user model.

Key capabilities: Phishing simulation, Training library, Risk scoring, Compliance modules, Reporting.

Go deeper: pricing breakdown, full review, and the best KnowBe4 alternatives (top picks: Proofpoint Security Awareness, Hoxhunt, Huntress Managed SAT).

Frequently asked questions

How much does KnowBe4 cost?
KnowBe4 starts at Custom quote. It's priced per user. See the pricing page for every plan and limit.
Does KnowBe4 have a free trial or free version?
KnowBe4 offers a free trial, but no permanently free tier.
How is KnowBe4 deployed?
KnowBe4 is available as Cloud.
Who is KnowBe4 best for?
KnowBe4 is best for Orgs wanting the largest phishing-simulation + training library.
Is KnowBe4 any good?
KnowBe4 holds 4.6/5 across 1,000 reviews and scores 8.0/10 on our data-weighted ranking.
What are the best KnowBe4 alternatives?
Top alternatives include Proofpoint Security Awareness, Hoxhunt, Huntress Managed SAT. See the full alternatives list for pricing and scores.

Popular KnowBe4 comparisons

See KnowBe4 head-to-head with the alternatives MSPs shortlist most often.

Data as of June 1, 2026. Sources: knowbe4.com. Figures are pulled from public vendor and security data and refreshed automatically.