KnowBe4
- Starting price
- Custom quote
- Free trial
- Free trial
- Deployment
- Cloud
- Best for
- Orgs wanting the largest phishing-simulation + training library
KnowBe4 is a security awareness tool — from Custom quote, rated 4.6/5 (~1k G2 reviews). Best for orgs wanting the largest phishing-simulation + training library.
How KnowBe4 scores
Six criteria, each 0–10 on the same scale from review data, public pricing and feature coverage. Methodology →
KnowBe4 vs the field
| KnowBe4 | Huntress Managed SAT | NINJIO Security Awareness | |
|---|---|---|---|
| Starting price | Custom quote | $2.08/learner/mo | Custom quote |
| Pricing model | per user | per user | quote |
| Free trial / tier | Free trial | Free trial | Free trial |
| Best for | Orgs wanting the largest phishing-simulation + training library | MSPs and SMBs wanting fully-managed, story-based training with transparent per-learner pricing | Teams wanting short, story-driven animated training with high completion rates |
| Deployment | Cloud | Cloud | Cloud |
| G2 rating | 4.6/5 (1000) | 4.6/5 (156) | 4.9/5 (360) |
| Capterra rating | — | — | — |
| Our score | 8.0 | 8.1 | 8.2 |
✓ Pros
- Largest content library
- Mature platform
- Strong reporting
✕ Cons
- Quote pricing
- Can be pricey
- UI dense
Key KnowBe4 features
- Phishing simulation
- Training library
- Risk scoring
- Compliance modules
- Reporting
KnowBe4 integrations
Notable native integrations and connectors KnowBe4 supports.
- Microsoft 365
- Microsoft Entra ID
- Okta
- Active Directory
- Google Workspace
- Slack
- Microsoft Teams
- Splunk
What users say about KnowBe4
Representative quotes from public reviews, selected for balance.
Everything can be managed by groups. KnowBe4 takes care of all the behind-the-scenes for you which frees up your time to work with [other] issues and not constantly monitoring your educational awareness training application.
I'm the one running our company's training program, and it's got a ton of content. Some of it can feel a bit dry or not super useful, but if you dig in, there's actually a lot of cool and helpful stuff to find.
Courses are boring and useless, teaching you about things so obvious that you regret doing the course out of your paid time.
KnowBe4 at a glance
KnowBe4 is a security awareness tool — from Custom quote, rated 4.6/5 (~1k G2 reviews). Best for orgs wanting the largest phishing-simulation + training library.
More on KnowBe4
KnowBe4 is a security awareness platform deploying Cloud. It is built for orgs wanting the largest phishing-simulation + training library. It holds 4.6/5 (~1k G2 reviews) and starts at Custom quote on a per user model.
Key capabilities: Phishing simulation, Training library, Risk scoring, Compliance modules, Reporting.
Go deeper: pricing breakdown, full review, and the best KnowBe4 alternatives (top picks: Huntress Managed SAT, NINJIO Security Awareness, Hoxhunt).
Frequently asked questions
- How much does KnowBe4 cost?
- KnowBe4 starts at Custom quote. It's priced per user. See the pricing page for every plan and limit.
- Does KnowBe4 have a free trial or free version?
- KnowBe4 offers a free trial, but no permanently free tier.
- How is KnowBe4 deployed?
- KnowBe4 is available as Cloud.
- Who is KnowBe4 best for?
- KnowBe4 is best for Orgs wanting the largest phishing-simulation + training library.
- Is KnowBe4 any good?
- KnowBe4 holds 4.6/5 across 1,000 reviews and scores 8.0/10 on our data-weighted ranking.
- What are the best KnowBe4 alternatives?
- Top alternatives include Huntress Managed SAT, NINJIO Security Awareness, Hoxhunt. See the full alternatives list for pricing and scores.
Popular KnowBe4 comparisons
See KnowBe4 head-to-head with the alternatives MSPs shortlist most often.